First results
Two to four weeks for paid, once the creative has a winner.
Search captures demand. Social creates it. In a market where most of your audience arrived recently and has no established supplier, that difference is worth funding.
What the work involves
Platform choice
Meta for most consumer categories, TikTok where the audience is younger and the creative can carry it, LinkedIn for B2B. Not all three by default.
Paid campaigns
Prospecting and retargeting kept separate so the numbers mean something, with creative tested against a control rather than swapped on a hunch.
Organic cadence
A posting rhythm your team can actually maintain. Three good posts a month beat a calendar that collapses in week five.
Creative production
Short video and stills shot for the platform, in English and Arabic where it matters.
Community
Replies and DMs handled inside working hours, because an unanswered comment on a paid post is a paid-for negative review.
Reporting that separates the two
Paid reach and organic reach reported apart, so nobody can claim credit for a spend spike as growth.
What to expect, and when
The honest version, including the part that is inconvenient.
Break-even
Varies more than any other channel. Categories with a visual product get there fastest.
The trade-off
It needs constant new creative. Budget for production, not only for media.
Questions we get asked
How many posts a month?
Fewer than most agencies quote. We would rather produce six pieces worth watching than twenty that exist to fill a calendar.
Do you handle Arabic content?
Yes, for both paid and organic, written rather than machine translated. Which language leads depends on your audience, and we test it.
Is TikTok worth it for a B2B company in Dubai?
Usually not. We will tell you that before you pay for it rather than after.
Who owns the ad accounts and pages?
You do. We work inside your Business Manager, never the other way round.
The other five channels
None of them works in isolation. The split is the decision that matters.
Get your budget split before you get a quote
Tell us what you sell, what you spend now and what a customer is worth. You get back a proposed allocation across the six channels, the expected cost per lead for each, and how long before it shows.