First results
Days. Paid is the only channel that can produce a lead in week one.
Google Ads is the fastest way to find out whether people in this market want what you sell. It is also where most Dubai budgets leak, usually into searches that were never going to convert.
What the work involves
Account audit first
Before anything is launched we look at what is already running: search terms, match types, negatives, conversion tracking, and how much of the spend is going to queries you would never have chosen.
Search campaigns
Tight ad groups built around commercial intent, with a negative list that grows every week rather than once at setup.
Performance Max, carefully
Useful when the feed and the signals are right, a black hole when they are not. We run it with exclusions and asset group discipline, not on autopilot.
Remarketing
The cheapest conversions in the account, and the ones most Dubai advertisers never set up properly.
Landing pages
A campaign cannot outperform the page it points at. We fix the page or we tell you the campaign will underperform.
Your account, your data
The Google Ads account stays in your name. If we part ways you keep the history, the conversion data and the negative lists.
What to expect, and when
The honest version, including the part that is inconvenient.
Break-even
Usually month two or three, once the wasted spend is out and the negatives have settled.
The trade-off
It stops the moment you stop paying. That is why it is funded alongside SEO, not instead of it.
Questions we get asked
Is the media spend included in your fee?
No, and you should be suspicious of any agency that blends them. You pay Google directly from your own account; our fee is separate and visible on every invoice.
What is the minimum budget worth running?
In competitive Dubai categories, below roughly AED 6,000 a month in media there is not enough data to optimise on, and the account never gets out of learning. We will say so rather than take the retainer.
Do you use automated bidding?
Where the conversion data supports it. Automated bidding on bad conversion tracking just spends faster in the wrong direction, so tracking comes first.
Who writes the ads?
We do, and you approve them. Ad copy is where most of the cheap gains are, and it is not a job for a template.
The other five channels
None of them works in isolation. The split is the decision that matters.
Get your budget split before you get a quote
Tell us what you sell, what you spend now and what a customer is worth. You get back a proposed allocation across the six channels, the expected cost per lead for each, and how long before it shows.