First results
A working follow-up sequence can lift conversion within the first month.
Every other channel rents an audience. Email is the one you keep. It is also the follow-up that most enquiries in this market never receive.
What the work involves
Sequences that do the follow-up
Enquiry acknowledgement, a second touch, a reason to come back. Most businesses here send the first and stop.
Segmentation
By what someone looked at and what they bought, not by one undifferentiated list.
Deliverability
SPF, DKIM and DMARC configured properly, sender reputation watched, so the campaign reaches an inbox rather than a spam folder.
Automation beyond email
Handing leads to the right person, tagging them in the CRM, triggering a WhatsApp follow-up where that is the channel your customers actually use.
Campaigns worth opening
Written for one segment with one purpose, sent at a cadence that does not train people to ignore you.
Reporting on revenue
Opens are a vanity metric. We report on replies, bookings and revenue per send.
What to expect, and when
The honest version, including the part that is inconvenient.
Break-even
Fastest of the six channels, because the audience is already yours.
The trade-off
It needs an audience first, which is why it is funded last in year one.
Questions we get asked
We have a list but never use it. Is it still worth anything?
Usually yes, but it has to be warmed carefully. Blasting an old list is the fastest way to damage your sending domain.
Which platform?
Whatever fits your stack and volume. The platform matters far less than the sequence logic behind it.
Is WhatsApp better than email in the UAE?
For some audiences, yes, and we build for that. They are complementary rather than alternatives.
Who owns the list?
You do, always, in an account in your name.
The other five channels
None of them works in isolation. The split is the decision that matters.
Get your budget split before you get a quote
Tell us what you sell, what you spend now and what a customer is worth. You get back a proposed allocation across the six channels, the expected cost per lead for each, and how long before it shows.